What are the best digital marketing trends in India 2021 that you need to keep in mind in order to generate more traffic, leads and revenue for your business? We have listed few important ones that are bound to boost your business’ marketing strategy!
1. ENGAGE AND RETAIN WITH SOCIAL MEDIA
Social Media Marketing (SMM) should be top priority of the organizations in 2021, considering the situation COVID-19 has created in the global market. The prioritization of customer retention by the marketers, which saw a rise during the pandemic is expected to continue in 2021 as the time people spend online nowadays to research about brands, products and organization is higher than never before.
This consumer shift has unlocked the new world of possibilities for marketers to boost their reach with potential audience as well as re-engage with the existing audience. If your business is missing out on adding social media services to your marketing inventory, this is the time to include it and make it count for your benefit!
2. OPTIMIZE YOUR GOOGLE LISTINGS AND LOCAL SEO
It’s of utmost importance for businesses to keep their local listings verified and up-to-date on various search engines as it helps customers find your business with ease at a grassroot level by providing them valuable information related to your business like your working hours, services, contact information and exact location. Optimizing your listings also allows you to update your customers about the changes in your working hours (if any), promotional offers or any other value added information you wish to convey them on priority.
3. REACH FAR AND WIDE WITH VOICE SEARCH
Though Voice Search is not a part of Google’s algorithm yet, but it is still yielding fruitful results on search engines. It’s high time businesses should introduce voice search components for their customers before it’s too late to stay ahead of the game. According to the experts, the content in this category should be optimized for voice and needs to be more direct in sync with the search queries. This will in return, boost traffic by staying relevant and beneficial to the customers!
4. GENERATION OF INTERACTIVE CONTENT
Addition of interactive elements to your website and social media profiles will certainly tickle the excitement bone of your customers by boosting the eagerness to engage and learn more about the brand. It includes assessments, quizzes, riddles, games, polls, interactive videos, surveys and giveaways. It’s a great practice to boost the exposure of your brand on online platforms.
5. INVEST MORE ON GOOGLE AND FACEBOOK ADS
There has been a drastic rise in the number of people using social media, especially in the post-pandemic period so to make the most of it, businesses should cut down the expenses spent on outdoor advertising and invest some part of it on Google Ads and Facebook Ads to make the most of this opportunity and get beneficial results with a value added benefit of saving few extra pennies spent.
HOW TO TAKE IT FORWARD FROM HERE?
Want a more detailed and dedicated approach to grow your business and keep up with the digital marketing trends in India 2021? Contact Us right away to taste the sweet fruit of success with us!